More and more people are willing to spend the extra money for organically grown and prepared food, with an Australian industry now worth $2.6 billion annually. So what’s all the fuss about and are there genuine reasons why we should be choosing organic?
We’ve all been there, standing in the supermarket looking at the organic chicken, small and pale in its plastic wrapping and three times the price of the plump conventional chicken alongside it. Or the plastic-wrapped organic broccoli next to its conventional naked offering, and we have wondered is it worth it? If we can afford it and, importantly, if we’re putting our family at risk if we don’t?